Any company or brand, be it new or old, needs effective promotions. The
new ones need it to secure a strong position in the market whereas the old ones
need it to hold on to their position in the highly competitive market. And in
order to showcase the services or products to the target customers, one of the
best ways is to opt for booklets.
Many services of online booklet printing let you print high-quality
booklets that will certainly suit your brand. All you have to do is create the
design and layout that reflects your brand’s image and leave the rest to the
printing agency. However, there are certain things you need to keep in mind
while opting for booklet printing for promotion.
Here are 3 things
to keep in mind while printing booklets:
1.
Less is more: Remember that it is a booklet and not a book. So, use the pages effectively.
Merely filling the booklet up with words is bound to lose the interest of the
reader. Instead, incorporate large headings and subheadings, simple readable
fonts, bullet points, and a lot of white space.
Online services of booklet printing California allow you to print premium booklets in pages ranging from 8 to 60. So,
think about the number of pages you need and incorporate information
accordingly in a way that compels the reader to go through it the first time he
gets hold of it.
2.
Proof needed: Always opt for a proof copy to go through before sending the booklets
for print. This is to avoid any errors. In case there is an error of any kind,
be it a spelling error, grammatical issues, or even a page missing, you can
send it back to the online printing agency to rectify it. After all, you
definitely would not want your customers to read a booklet that represents your
brand with incorrect spellings, and certainly not a page missing.
Many online agencies have the option of PDF proofing for you to choose
in case you want to see your final booklet for any errors of any kind.
3.
Let there be colors: Always go for colored booklets instead of black and white. Since the
booklet will be for promotional you will want it to be attractive. And colors
are always better for this. Use colors that will be better able to uphold your
products or services, the design of the booklet. You can even opt for the
colors representative of your brand. This will give it consistency and
professional quality.
Agencies of online printing California, offer full-color booklets along with the option of coating both
the cover and inside pages in matte and gloss as you wish. This allows you to
add further quality to your booklets. While gloss finish is better suited to a
fancier brand, matte is more of a serious nature. Matte finish even allows for
a writing surface.
Keeping the 3 above-mentioned points in mind will help you design effective
booklets. A well-designed booklet will not only give a better shape to your
company but will also promote it in a better manner.
