Everybody wants to improves his website ranking on Google
Search Engine Result Pages (SERPs). Digital marketers use some advanced SEO
techniques to accelerate the ranking of your website and take it high. Here, in
this article, we are going to discuss some advanced SEO tricks to beat your
competitors and create a valuable presence of your business in the online
world.
Everybody knows that SEO algorithm changes after some
time and therefore it is important to keep ourselves updated with these
changes. If you want to keep your
website on the top, then you should continuously adapt and improve these
changes. Have a look at various new Seo techniques that you can perform this
year to keep the ranking of your website high.
1. Post Lengthy Blogs
It is an undeniable fact that the quality of content is
very important to improve the ranking of your websites. But, that does not mean
that you can ignore the length of the blog.
The blog posts that cover the entire information related
to the topic arranged in a good manner, then it will surely help you get a good
ranking on google search results pages. If you want to understand the
appropriate relationship between the ranking of your website and the length of
the content, then you should read about the research conducted by Backlinko.
The survey conducted by Backlinko has revealed that most lengthy posts rank
high in google search. But, you have to give good quality with the required
quantity.
2. Implement Bucket Brigade Copywriting Method
SEO is not just related to keywords. Two things happen
when a user visits your website, either he stays for long or immediately exits
your page. The latter can lead to a bad impact on your website ranking. If you
want to improve your website ranking, users must spend some time on your
website. The best way to keep website visitors engaged for a long time is by
writing appealing articles. You can
write some compelling words and make them stay for long at your website. The
good Digital
Marketing Agency must know all the latest tricks and
techniques to keep your website rank high.
3. Updating Old Content Posts
If you want to get maximum traffic through your content
posts, then visit old blogs and update the content. Check that is there any
topic that is out of date and needs updations.
For instance, you may have posted a blog related to SEO
techniques that are no more in trend. Then you should visit that article and
update the content.
Rather than writing a new article, you can update
previous content to get more traffic on your website. Also, make your old
content SEO-friendly as well.
4. Create Good Quality Backlinks
If you post your content on any website with high Domain
Authority and create a backlink to your website, then it will automatically
increase the credibility of your website. The good quality backlinks help to
increase the number of visitors to your website and beat your competitors. The best ways to get good quality backlinks
to your website are guest posting and integrating with social media
influencers.
5. Do Intense Research For Your Keywords
It is very important to find some good keywords before
writing a blog. Keywords will let you find out what is in trend and what people
are looking for? On the basis of that, you can easily make some changes in your
content and fulfill the demands and requirements f the readers. You should use good tools such as KWfinder,
Moz Keyword Explorer, etc.
6. Create RankBrain-Friendly Posts
If you want to increase the traffic to your website, then
you should write articles as per the RankBrain algorithm of Google. If a person
writes any search query on Google search bar, then he tries to understand
everything like a human being. First of all, it will break down your query into
word vectors so that it can fetch some optimum results. Therefore, it is optimum to create posts
according to the RankBrain algorithm. Try to use medium-tail keywords and write
content as per the expectation of the readers.
7. Figure Out The Demands Of Target Audience
It is very important to find out how you can connect with
your target audience. You should find out their demands and how you can solve
their queries.
When you will have a good idea that what your customers
want, then you can easily modify your tricks and techniques. If people love to
find out home renovation tips and tricks, then write content on that topic
related to home renovation.
Understand the latest trend and use it to get your
website rank high. Also, read the comments mentioned by the readers to get a
clear idea of what exactly your audience wants.
8. Analyze Your SEO Techniques
The analysis will always help you to improve your
strategies. After doing proper analysis, you will easily find out the areas where
you are lacking. Also, it will let you know the tricks that are working well.
To do the analysis of your website there are various
tools such as Ahrefs, and SEMrush. These tools will make your process simpler
and let you easily identify the pain points of the website.
9. Create Internal Links
Just landing of potential customers at your homepage is
not enough. It is imperative to direct towards your services or products
section and finally towards your contact page. It is also very important that
users spend a good time on your website to collect important information about
your business. The perfect way to do this is by creating internal links.
10. Identify Broken Links On Wikipedia
People overlook a good platform for quality backlinks and
this is Wikipedia. There are various articles on Wikipedia that are note cited.
There are some links to pages that do not even exist.
You can leverage and increase your website ranking. You
should create content related that the broken links of Wikipedia and simply
link your articles with Wikipedia. By offering credible information, you can
link traffic to your website.
