Every now and again, it’s essential to step back and take a good hard look at your business. Are things going to plan? Do you have a firm grasp of finances? Are your staff happy? Do you feel burnt out? What’s going right and what’s not? A thorough audit will help you reset and address any necessary issues. So, here are 8 things to consider.
- Website Performance
How is your website performing? Are you keeping track of visits, bounce rates and other important data? Are some pages performing or converting better than others? If so, why? Are you ranking for the key words you want or does your strategy need a tweak?
- Website Usability
Google considers usability as a ranking factor, so look at your website objectively and see if it’s as good as it can be. Is there anything that’ll improve usability such as lowering image loading times or making content easier to read? Do you have relevant calls to action? Are there any colour clashes and does the website make sense in terms of navigation?
- Are You Nailing Content?
A sluggish and unimaginative content strategy is unacceptable in today’s world of creative GIFs, video scripts, e-books, whitepapers, laugh-out-loud blogs and more. Find your tone of voice, know what you’re offering and think of exciting content ideas. Don’t forget you can also think about influencer collaborations, going behind the scenes, or welcoming user-generated content.
- How Are Your Social Channels Performing?
The right social media strategy can boost brand engagement and outreach. Are you on the right channels for your demographic? Are you engaging with followers? What’s your best performing content and can you produce anything similar? Are you making full use of social media tools from Instagram Reels to Facebook Live? Do you have the budget for new channels such as Clubhouse or TikTok?
- Are Your Accounts in Order?
Whether you’re good with numbers or not, your finances should be in order as this will facilitate positive business decisions. If you’ve fallen behind with bookkeeping, invoice organisation, tax audits and such like, it’s worth seeking the help of Accountants in Brentwood.
- Are Your Business Processes Streamlined?
Let’s face it, there’s already so much to do on a regular basis that your major processes should be as streamlined as possible. Payroll software, for instance, can eliminate the stress of recording everything by hand with payroll services in Brentwood offering expertise to get the job done efficiently.
- Are You Delegating or Micro-managing?
Micro-managing everything often means you do many things at a low standard rather than focusing on the tasks you’re good at. If this is the case, you might want to think about hiring people you can fully trust or making the most of freelancers. From content writers to graphic designers, many jobs can be outsourced these days to minimise in-house stress.
- Is Staff Morale High?
Yes, it’s been a difficult time lately and yes there’s always a lot to do. But have you stopped to check on your staff lately? Are they OK? Happy workers often produce better work, so don’t forget to offer reward schemes, bonuses and workplace incentives.
A complete business audit takes time but focussing on one issue at a time can slowly help you to create a more streamlined and well-organised workplace. Visit Here
