As a digital marketer, you probably are aware that video content marketing is an extremely powerful tool for your business to grow online. That's why Instagram ‘reels’ is here! It’s a new innovative feature from Instagram, inspired by TikTok that makes video creation a whole lot easier and faster. Being the best digital marketing agency in Chennai, we incorporate the latest video marketing trends that help your brand be consistent and connect to their target audiences on a personalised level. You might be wondering what reels are and how to use them to grow your brand on social media. Let’s get started with it then!
What Are Reels?
Reels is nothing but a new method to create and explore short, crisp and entertaining videos on Instagram. Right now, the best place to discover reels is on your explore tab. They take up about two-thirds of the explore page. After you tap on the title 'Reels', you will be directed towards a scroll hole where you need to keep scrolling down and Instagram will show many more Reels according to your interests, choices, and preferences.
How To Use Instagram Reels For Business?
Educate Your Audience - Educating your target audience should be one of your core marketing strategies in reels. A prospect who is educated and engaged is more likely to have a buying behaviour to purchase. Reels is an ideal social platform for gaining your audience's attention and propagating your messages to them effectively.
Exhibit Your Business’s Personality & Values - Nowadays social media is hardly a traditional or hard sell. Rather it's more inclusive, communicating and about establishing personalised communication. Brands that effectively use social media incorporate an authentic voice that connects with their target audiences. They make the customers feel that their values collide instead of using the method of bland selling. Rightly planned and executed videos are the most effective tools for showcasing a brand's values and connecting with the audience.
Showcasing What Differentiates Your Products - Why your ideal customer should shop only with you? What are you offering that your competitors ain't? Are you constantly highlighting this across your target-centric marketing channels? Reels is your best bet on ‘New Excitement’ by utilizing creative and unique video techniques to highlight your point of difference in action, whether it is unique fashion designs, travel-friendly vlogs, weekly dine-in specials, exclusively curated dinner recipes or support for community groups.
Repurpose Your Content Strategies - Popular content is considered popular for a reason, so all you need to do is repurpose it. If you're at a dead-end when it comes to ideas, then start looking at other social media posts across various platforms which made your brand garner significant traction. Try running it through your website analytics and jot down which blog posts have witnessed the most organic traffic. After that, start brainstorming on ways to communicate that information in a brand new and innovative way to boost your brand image.
Our video marketing strategies are innovative, evolving, and always new. We are the best social media agency in Chennai with skilled marketing professionals who always keep the best strategies in mind to give back the audience something new. Relevant, striking & quirky - Let's Goo Social is an outcome-driven digital marketing agency employing out-of-the-box campaigns to make your brand stand as competent and the best.
