With over two billion users all over the world, Facebook is by far the ‘Big Daddy’ of the social media platforms. It provides a logical solution for brands new to the marketplace that may not have the marketing and advertising budget of other brands in Malaysia.
If your new brand is trying to establish a name for itself, Facebook marketing in Malaysia provides an inexpensive alternative that you should take advantage of. It can spread the word about your brand name, as well as your products and services.
Putting
Facebook Data to Work
Facebook
has been in business since 2004, so they've had a lot of years to gather data
on their users around the world. Facebook Ads provides that wealth of user data
to advertisers using the Ads platform. Working together with a Facebook
marketing agency in Malaysia, your brand can build ad campaigns that can
successfully put your brand name in the minds of consumers all over the
country.
The
data allows you to pinpoint the most desirable customers for your brand's
product and services. Combined with the targeting feature of Facebook Ads and
the five different ad types, you and your partner Facebook marketing agency in
Malaysia can create data-driven ads that effectively reach your target audience
and interactively engage with them.
You’ll
begin to build a customer base with your ability to grow your brand regionally
as you grow your audience. By using the data to effectively limit your products
to the demographics most likely to buy by age group, gender, location, buying
habits or many other criteria, you'll also be able to grow your operations with
less risk and maintain your delivery standards. This will add significantly to
your brand's integrity.
Getting
Creative with Facebook Ads
As
you go through the Malaysia Facebook marketing data and begin to zero in on
your most likely consumers, you and your partner agency will see opportunities
for the five types of ads offered by Facebook. The ad types are:
- Image
- Video
- Slideshow
- Instant Experience
- Collection
Image
ads are vital when you want to concentrate on selling one or two products. But
they can also function well for simply raising the visibility of your brand and
logo. Your image can contain impactful text along with your logo to make a
simple but memorable impression.
Everyone
likes to watch informative videos. These can show your products in active use.
But they can also be explainer videos that introduce the public to services
that are valuable but not very visual.
A
slideshow format is excellent at showing the range of your products and
services. They also are valuable for introducing clothing and shoes in
different colours and patterns.
The more you identify a desired demographic by using Malaysia Facebook marketing data, the more comprehensive your customer base will become and the more your brand name will become a respected household name. Open a Facebook Ads account today and put Facebook’s data to work for your brand.
