What Benefits Do You Get From Spotify?
It is very easy for anyone to get started on Spotify, and getting popular is not as difficult as you’d think. In fact, you can also buy Spotify followers to give your podcast a leg up on the competition. Aside from that, you would gain access to millions of monthly listeners around the globe. That goes for both music streaming and for podcasts.
Because Spotify has a freemium business model, many people take advantage of the free service if they cannot afford the monthly subscription (which isn’t that expensive anyway). This versatility and their high-quality service is one of the main reasons for Spotify’s global popularity among users of all ages. If you’re more interested in local numbers, that’s still impressive at over 12 million monthly users, and you will be happy to find out that Spotify ads are now available in Australia.
Why Else Would People Choose To Listen Through Spotify?
Google Podcasts, SoundCloud, and Anchor.fm are but a few of the available podcast apps that users can download to access podcasts. However, Spotify has the advantage of being one app for both music and podcasting. This brings in users that might not have been interested in listening to podcasts (or even users that didn’t know anything about them to begin with).
Market research shows that Spotify is a market leader in music streaming and podcasting, so you would be able to reach a wider audience by putting up your podcast on Spotify. Additionally, that translates into more potential for generating ad revenue.
What About Sponsorships?
You probably already know that the best podcasts run on sponsorships. These are exclusive ads that a podcaster reads during or before their podcast to market a product or service, in exchange for monetary compensation. Because Spotify gives you access to a large number of users, it can also give you the chance to attract more sponsors.
As you would expect, sponsors are marketing teams and need to cast as wide a net as possible if they want to have any return on their investment by sponsoring podcasters. Naturally, they will search through podcasters that are on market leading platforms, and ignore podcasters that are exclusively found on lesser-known podcasting platforms. It is more cost-effective to make offers to podcasters with a high number of subscribers that are already on Spotify.
Conclusion
Spotify is an excellent platform to upload your podcasts on, providing high quality streaming services to millions of users globally. Their freemium services give users more versatility, and makes them a market leader in podcasts. Sponsors are easier to find on Spotify for the same reasons, and anyone who has a podcast would surely regret it if they passed the opportunity to get on Spotify.
