As we look back some 20 years ago from now, we will
find that digital technology has advanced more speedily than any other
innovation in the past. According to the United Nations, digital technologies
have reached around 50 percent of the population in the world in the last few
decades. The advent of technology and the rise of the internet have transformed
society, and business is no exception. Today, more than 4.66 billion people consume
the internet in the world. Therefore, an MSc digital transformation is the right fit
for those who aspire to lead the business into the next stage.
MSc Digital Transformation: An Overview
The Master of Science Digital Transformation is a
12 or 24-month programme that focuses on equipping professionals with the necessary
tools and knowledge to thrive in the business field. Digitalisation pushes
businesses to make their presence online and get the most out of the
technology. The MSc digital transformation programme teaches professionals to
lead and guide their organisations into the future from a global perspective.
The two-year programme provides an in-depth
knowledge of big data, cyber security, cloud computing and data analysis. The
programme provides skills to engage with customers and ways to improve customer
experience. In addition, professionals learn customer satisfaction, loyalty and
retention to grow business during the course.
The MSc digital transformation programme is
tailor-made for aspiring managers and leaders who are eyeing up the corner
office or aspire to climb the career ladder in digitalisation. The programme is
for leaders who are willing to bring change to their organisations with
data-driven decisions. Professionals related to business management or other
business programmes can take up the course to better understand digital
marketing.
Now that you have understood how the MSc digital transformation programme can benefit your career, we will familiarise you with some positive impacts
of adopting digital technology in business.
Impact of adopting digital technology in business
o Adopting digital technology in a company can improve efficiency and increase its productivity in the long run.
o Embracing digital technology can be cost-effective for businesses as a company can use Artificial Intelligence or analytics to gain customer insights.
o With digitalisation and advanced technologies, a business can gain an edge over competitors, leading to more customer retention, satisfaction and profit.
o The adoption of digital technology in the company can help businesses acquire data-driven customer insights.
o As netizens worldwide contribute significantly to big data, the adoption of digital technology in businesses can help them gather correct data about potential customers.
o
Making an online
presence has become a need of the hour for businesses globally. In order to
manage the company on different platforms, employees need to have a deep
understanding of the latest tools and techniques. Therefore, the adoption of
digital technology in a business pushes employees to acquire a technical skillset.
Conclusion
It is no secret that the adoption of digital
technology in the business field has changed the way of doing business.
Therefore, gaining industry-relevant skills with the MSc digital transformation
can make you attractive to many employers. So, hurry up and apply to the course
now!
