In the post-Covid world, restaurants all over the world are grappling with a sharp decline in sales. To tide over the challenge phase, the best strategy is to boost loyalty among your diners. The study by Oracle Hospitality shows that 52% of customers will recommend to others the restaurants they are most loyal to.
How a restaurant POS software can help boost loyalty
Let’s see how a restaurant management software can help promote loyalty and increase sales at your restaurant.
Come up with an attractive loyalty program -
The research by PYMNTS research shows that 4 out of 10 customers would be inclined to spend more at those restaurants that offer a loyalty and rewards program. Hence come up with a loyalty program that is hard to resist for your diners.
Keep the program simple –
Build a restaurant loyalty program that is easy to understand. Reward points to your customers either based on the number of visits or the amount spent at your restaurant.
Offer instant redemption –
With a cloud based, digital restaurant management software such as Inresto Loyalty, now it’s pretty easy to customise your loyalty program. The feature of instant reward redemption lets your diners redeem rewards in the form of discounts or freebies. A major benefit of a customised loyalty program is that it helps promote last minute offers and rewards.
Reward your loyal customers –
The reports offered by the software aids in retrieving the list of your regular customers. Extend special offers to them such as discounts and gifts. An example is a 25% special discount on their birthdays.
Inform on time –
Notify your diners whenever it’s time to redeem their loyalty points. The timely notifications will prompt them to make repeated visits to your establishment.
Review your program –
Track the impact of your loyalty program periodically. If it’s not working out as expected, make necessary tweaks and run the program again.
Parting words
The diners need a strong reason to come back to your restaurant. A robust restaurant management software can help you enormously in fostering loyalty and increasing sales.
