The
primary role of a product marketing manager (PMM) is to drive product growth.
But that simple-sounding goal entails many complex tasks and responsibilities.
One of these is staying up to date on PMM consulting news.
With
so many sources and avenues for consuming news, it can feel overwhelming. So
much so that many Americans abandon the attempt altogether.
As
a PMM, you do not have that luxury. Staying educated and informed is central to
the success of your product line.
The
information below will provide you ideas of how you can stay up to speed. It
includes some insights into why it is so important for you, as a PMM, to do so.
The Role of PMMs
While
the responsibilities of product marketing managers (PMM) can vary between
companies, their main function is to understand a product and convey that value
to customers. They are responsible for driving product growth.
PMMs
wear a lot of hats. They bring together product management, sales, and
marketing analysis (through consumer feedback). They create compelling
narratives and understand relative information that compels wide market
interest.
Most
PMMs are a permanent part of a marketing team but not always. A “drop-in” or
temporary PMM might be brought in for a product launch or other specific
marketing goal.
Regardless
of their job capacity, a PMM must be able to absorb information from product
teams, customers, and external sources, and condense it into a consumable form.
PMMs become the expert that sales teams rely on to know how best to articulate
a product’s advantages.
How PMMs Can Stay Informed
Staying
informed today looks different than it did even 15 or 20 years ago. There are
more than 3,000 “official” news outlets in the United States. If you add in all
the international and social media channels, the number is innumerable.
The
most important tool a PMM possesses is knowledge. They must be able to navigate
the constantly changing world and have a grasp of what people want. To do so,
they must have regular access to reliable sources.
That
is not to say that you must limit your consulting news sources to only one or
two. It does mean that you must be discerning in the sources you choose.
Connection to Outside Development Resources
Besides
keeping you up to speed on consulting news, we can connect you with marketing
resources. Leveraging the expertise of highly experienced PMM consultants, like
those at LeadingEdge Interim Product Marketing Managers, can help you take your marketing strategy to the next
level. Reach out to them for a free PMM consultation.
Stay Informed on the Latest Consulting News
Now
that you are connecting with the latest consulting news, you can stay up to
speed on product marketing trends. Being educated on consulting strategies and
ideas is as important as having your finger on the pulse of what is going on in
your particular industry.
We
hope this information on PMM consulting news was helpful to you. If so, be sure
to check out some of our other business posts, as well as those on technology,
health, technology, and many other topics.
