With over 2 billion monthly users,
YouTube is the most-visited video streaming site on the web. The site’s
ever-growing audience makes it appealing to both marketers and businesses. You
can improve your brand’s visibility on the platform through paid ads and
personalized videos.
What other ways can you get your
brand to benefit from this platform? Here are seven simple YouTube for business
tips you can use:
1.
Create a YouTube for Businesses Account
A brand account is vital if your
goal is to use YouTube professionally. Your YouTube for business account allows
you to collaborate with team members and access audience data. Make it look
professional and polished to improve your brand’s visual identity.
Choose a channel icon that
accurately represents your business. You can also add an eye-catching banner
image that will be visible to anyone visiting your YouTube channel. Learn how to make a YouTube banner to stand out from your competitors.
2.
Upload Content Consistently
Have a consistent schedule for
uploading content on your channel to keep your viewers coming back for more.
You can use automation tools like a content calendar that allows you to
schedule YouTube posts and monitor them often. Additionally, take advantage of
special events such as the 4th of July to make your content more relevant.
3.
Keep Tabs on Your Competitors
Visit pages of successful YouTube
creators in your niche to learn more about their content strategies and how to
use YouTube for your business. Check out their YouTube subscribers, watch their
videos, and read their video descriptions.
Pay close attention to videos that
get the most likes, comments, or views. You should also monitor their keyword
use and YouTube strategies for responding to negative comments. These YouTube
tips will help boost your viewership levels if applied appropriately.
4.
Include Relevant Keywords in Your Uploads
Your video titles, tags, and descriptions
should have relevant keywords to boost viewership. The keywords help viewers
find the content they’re interested in. Use specific words or phrases that
relate to the particular video you want to upload.
5.
Always Invite Viewers to Take Action
Add calls-to-action to your videos
to encourage viewers’ responses. You may ask them to share your video on their
social media pages or leave feedback.
Encouraging the viewers to subscribe
to your YouTube channel will also work as a CTA. Your CTAs should feature eye-catching
graphics to attract your audience’s attention.
6.
Share Videos Widely
Always link back to your YouTube
channel when sharing videos on your website or social media pages. Remember to
cut out any unprofessional-looking shots or awkward pauses before sharing.
The goal here is to make your
content more discoverable across the web.
7.
Make Great Use of Playlists
Use the series playlist option on a
set of videos that you would like viewers to watch sequentially. You can boost
your non-performing videos using YouTube playlists. They also help you create
better content and increase your videos’ rank.
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businesses tips at your fingertips, it's time for you to improve your brand’s
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