Hoping to draw more attention to your business?
Why not start creating marketing videos? Videos already account for the majority of online traffic, meaning you gain a major advantage relying on video content. People can absorb the message of a long blog post in a much shorter and entertaining time through a good video.
Not sure how to start making marketing videos? For all the steps you need, continue reading our guide right here: Nowadays, you can easily find the best free video editing software for Windows that will fit your workflow and help you improve the quality of your clips.
Know Your Goals
The first step is to understand your goals. Make sure you list down realistic goals instead of vague general ones. List down goals you can monitor and test.
If you plan to make viral marketing videos, for example, list down how many shares and comments you want to achieve in a single month. This will help you gauge your reach and test how successful your marketing efforts for the video were.
Also, check if you have any tools that can monitor those metrics and goals for you. This guarantees you won't miss anything when it's time to run an audit and test your marketing videos.
Type of Digital Marketing Videos
Before creating marketing videos, you need to determine what kind of video you'll make. There are several types, each one demanding different production skills. They also target different goals and metrics.
For example, you can create animated explainer videos to educate audiences. On the other hand, you can focus on a demo video showcasing a new product and how it works. There is also the option for a traditional video advertisement that simply lets people discover your brand, product, or services.
Script and Storyboard
Don't simply pick up a camera and start filming. That's a quick route to disaster. Plan everything because you only have a minute or less to grab your audience's attention, educate them, and entertain them.
Start with a basic script. You don't have to pump one as grandiose as a film screenplay but a basic rundown of any narration, visual segues, and important camera shots should be in there. Finalize this with a storyboard to visualize how your marketing video will look.
Your storyboard will help the film crew or animation crew get the right shots for the video. It will also be a guide for the editors.
Production Basics
Creating a video requires decent equipment. Yes, you can get away making good videos with only a smartphone but take it up a notch if your business has the budget for it. The best marketing videos rely on at least two factors: good lighting and a good camera.
Lighting is the most important factor so prioritize that first. Good lighting can result in a great video, even if you have a mediocre-to-average camera. For your camera, get one that can shoot in 1080p although the best quality cameras can record 4K videos.
Of course, all this goes out the window if you'll make an animated video. For that, you should hire a professional studio. They have the tools and expertise to get the job done right and on time.
Editing Marketing Videos for Business
Filming the marketing video is only half of the equation. The other half involves good editing.
Editing does require a lot of patience and expertise. Hardware matters too. You'll need the latest editing software and a beefy PC to render everything in the highest quality format and resolution.
This is a case where it's easier and cheaper to hire a video editor. You'll spend upfront but you get the guarantee of a well-edited video submitted to you on time.
SEO and Social Media Matter
Got the finished video? The next tip is to pour some SEO tactics to properly market it.
This means using the right alt tags and meta descriptions for it when you upload it on your site. Doing this ensures Google crawlers can identify the video and associate it with the right keywords.
Optimize the title, add a transcript for subtitles, and promote the video to help encourage strong backlinking. Hop on Instagram, Twitter, and TikTok and share the video on those platforms. Encourage followers to not only view it but to share and comment on it.
However, don't spam it on these platforms. Use analytics tools to know exactly what time and day your audiences are online and active. Share the video during the peak hour of engagement.
Study the Metrics and Repeat
Monitoring the numbers doesn't end there, however. You should make it a habit to always study the metrics to check your marketing video's performance. Not only will this alert you on your progress towards your initial goals but it can inform you for future videos.
Now you'll know the strengths and weaknesses of your marketing video. Was it too long or was it too confusing? Did most viewers finish the video or did they check out before the halfway mark?
It can take time to interpret the numbers but once you do, evaluate your video's performance and make the appropriate adjustments for your next one.
Hire Professional Help
Creating the best marketing videos is no joke — as this list shows, there's a lot of departments at work and they have to synchronize for the video to succeed. You need a marketing team, a production team, a good editor, and people who can look at the metrics.
It's a smarter idea to hire a professional video production company for assistance. Don't hire the first team you find, however. Ask for their best marketing videos examples from their portfolio and discuss your project to check if you're both on the same page.
Start Creating Marketing Videos Today
Now you know what you need to start creating marketing videos. It's a lot of work but you'll get it done with a good plan, attention to important metrics, and some professional aid.
Of course, we offer more advertising and marketing tips than what you find on this list. For more great guides, from marketing to technology, continue reading through our catalog of posts right here!
