Creating an Instagram account is quick and easy. Owing to the platform’s popularity, there are multiple accounts with similar names or claiming to belong to the same person or organization. The Instagram verification badge displayed next to the username sets the account apart from the others. The verification badge indicates that the account is authentic, trustworthy, and credible.
However, Instagram has specific requirements that you have to fulfill to be considered for an Instagram verification badge. To be eligible for verification, your account has to be active, relevant, and public. An Instagram verification service will help your account meet the conditions required for verification. It is so much easier and time-saving to leverage an Instagram account verification service than to try and fulfill all the requirements yourself.
There are many benefits that the Instagram verification badge gives your account:
Trust and Credibility
The blue tick indicates that you are exactly who you say you are. When you share a post or comment on other photos, your content carries more weight. It is this credibility of your account that grows your influence over an audience. When verified, people will be more interested in what you have to say or share. The enhanced credibility and brand value will grow your followers organically.
Awareness
Verified accounts show up higher on searches. So, the awareness of your brand increases with the blue tick. When you host a giveaway or run a campaign, you will attract more attention because you are a verified account. People are likely to participate without skepticism as you are considered trustworthy.
Larger Audience
When you are verified, you get suggested to a larger audience owing to your popularity and relevance. Your like and comments on other posts will receive more attention due to the coveted blue badge. People who want to follow the source instead of impostors will follow your account. Search results also display the blue tick, giving you an edge over competitors that are non-verified.
Feature Access
The verification badge gives you access to certain Instagram features before the rest of the public. The swipe-up feature for example can only be used by Instagrammers who have more than 10,000 followers. But, verified Instagram accounts get access regardless of the number of followers.
Collaboration and Sponsorship
Instagram verification increases the value of your account not only to followers but also to other businesses and people. You are more likely to attract offers for collaboration or partnership when your account is verified.
Status Symbol
Having a verified badge is a status symbol that tells people that you are a person or company of significance. It adds weightage to your brand value.
