69 percent of Americans form a first impression of somebody before they even speak. And it doesn’t take them longer than 27 seconds to form this impression.
As a business owner, there’s a good
chance the vast majority of potential customers interact with your business
long before they meet you or come to your premises. What impression are they
getting regardless of where they first interact with your business?
It’s anything but a good first
impression, you’re leaving money on the table. Yes, you can’t always impress
everyone, but there are steps you can take to give yourself or your business a
good chance of making a good impression.
Read on to learn more!
Your
Business Website Says So Much About You
Let’s face it.
In the digital world, the first
place most of your customers will first interact with your business is online.
If you already have a business website, ever wondered what impressions it’s
giving off?
It’s not uncommon to find business
websites that are hurriedly put together. You can almost tell that the owner
hasn’t invested much into it.
The truth is your business website
can make or break what a visitor thinks about your business. A website that
leaves a great first impression has a number of qualities. It loads quickly,
has a responsive design, makes good use of whitespace, and is secure. A good
website makes it easy for the user to navigate around and find whatever they’re
looking for.
Social
Media Pages
Does your business have a presence
on social media?
Social media is like a double-edged
sword. If your business isn’t there, potential customers can form a negative
impression. What kind of business owner doesn’t want their business to be on
social media? A very old-fashioned one, certainly!
If your business is on social media,
users will look at the quality of your profiles to form an impression. Do you
have a clear profile photo, for instance? Is the bio fully filled out? When did
you last make a post? Do you engage with the comments on your posts?
It’s easy to form a great first
impression on social media, really. You don’t need amazing photos to do this –
though those would go a long way! Just stick to the basics. Give the users all
the information they would want to know about your business.
Print
Marketing Materials
As a small business, you probably
utilize some print marketing methods, such as flyers and brochures. These are
cost-friendly but also effective when used to promote your business.
There are more benefits of print marketing, but did you know your print marketing materials can
influence what potential customers think about your business? Using low-quality
printing material with poor graphics is a sure way to tell consumers that your
business is up to no good.
Whether you’re creating a banner,
brochure, flyer, or any other form of print marketing, ensure the final product
looks well-done. That’s how you create a good first impression.
Hit
Customers with a Strong First Impression!
First impressions are just important
in business as they’re in job interviews. In any case, a potential customer is
subconsciously interviewing your business when they first interact with it.
Making a good first impression can be the one thing that determines whether
you’ll get their money!
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