HOW DOES SEARCH ENGINE OPTIMIZATION WORK?
Search Engine Optimization (SEO) requires a lot of money and time. If your deadline is fast approaching and you have the cash, seeking assistance from a consultant or an agent is a fantastic idea. If money is the issue, you may use the following hacks to enhance the rating of your website.
1. Optimizing your title tags
The title tag plays a key role
in terms of organic writing. Check your category pages to determine the highest
level. According to a study, eCommerce category pages increase up to 32%
organic chances compared to product pages.
At times, a tiny tweak into
the title tag can go a long way in making a great difference, especially when
the eCommerce site has default titles that are subject to the labels in the
taxonomy and the website's name. A good example is a title like ‘Women’s-(your
site).’
Ask yourself, does your title
tag make sense? Can it be adjusted for clarity or relevance? For instance,
adding the word ‘shoes’ may be seen as a common-sense tweak from the above
title tag. The title tag then becomes ‘Women’s shoes-(your site).’
2. Master keyword research
A good Search Engine Optimization program heavily relies on keyword research to:
●
Establish the targeted
keywords
●
Determine the phrases
or words of the actual searchers
●
Establish the demand for
your goods
Most of the time, marketers
use technical language prevalent in their brand or industry. Research widely.
Do not assume that you are fully aware of what customers want or how they will
conduct their search.
An efficient keyword tool
offers a demand score for every theme. A good example is the Google Keyword
Planner, a keyword research tool that is freely available for use. However, to
obtain the most crucial data, the user ought to have an active Google Ads Campaign.
Some keyword tools will
require that you pay a subscription fee. Others may suggest keywords free of
charge without offering data on popularity.
3. Identifying and
understanding your competitors
Your organic search
competition includes other sites selling the same goods and services as you and
the massive retailers and informational sites chasing the same phrases.
Walmart, Wikipedia, and Vogue Magazine compete with you if they occupy a lot of
space on the search results page. Find out:
●
What is making them do
great in organic search?
●
What content themes
are they including that you are missing out on?
●
How are they
structuring their website to target the most valuable keywords?
●
How do they engage
with shoppers?
It is important to study their
social media activity and reviews to establish products or details that could
help you enhance what you are offering and the user experience.
4. Mapping of keywords
If you already know what the
customers want and the search phrases they use, map the keywords on every page
of the site. Make a spreadsheet of the critical pages in the website's
navigation and develop the primary and secondary keywords for every page. To
any high-value unassigned keyword, you may create new pages.
5. Optimizing the site
Implement the following:
●
Include the keywords
in the content.
●
Develop new pages for
unassigned keywords. You can use audio, text, graphics, or video.
●
Launch a new
keyword-rich section like a blog or a portal.
Ensure that you focus on the
relevance of each element, such as the headings, title tag, body content, and
meta descriptions. These should contain the keywords used by searchers.
6. Be consistent
Your content ought to be
regular and timely, say monthly if not weekly. Doing it daily could seem a bit
off and not realistic. Content does not have to be necessarily text. You could
use product photos, illustrations, or even how-to videos. Make sure that the
content is valuable to the customer and engaging so that you do not waste time.
7. Enhancing link equity
Link equity refers to the
quantity of high-quality, relevant sites that connect to your site. Contextual
relevance and link equity are essential in determining your organic rankings.
Using the two ensures that your site ranks highly. As more people are exposed
to online content, the potential for links increases.
8 Link acquisition is inclusive
of :
●
Identifying topically
relevant sites or pages that are highly valuable.
●
Ensuring that content
is valuable to the site owner.
● Requesting for a link
or an arrangement that could result in a link like a guest post or an
interview.
9. Networking
For sure, social media enables
you to connect with your customers. Building such relationships will boost
content exposure and the probability that someone will blog or link it. Some
customer-facing businesses use Twitter or Facebook. B2B entities may use Linked
in, Twitter or Facebook as well. Pinterest or Instagram is ideal for pictures, whereas
YouTube is perfect for videos.9. Understanding the analytics
SEO demands a lot of
understanding of Google Analytics or its equivalent to determine which pages
need optimization and those performing well. To analyze your SEO performance,
go to Google Analytics> Acquisition > All Traffic> Channels>
Organic Search. Change the Primary dimension to ‘Landing Page’
Note that only the Google
Search Console’s Performance Report can accurately track keywords referred to
as organic search to your site.
10 Question
In case you are stuck, ask questions. The Google Webmaster Forum is a platform whose participants are Google employees, SEO professionals, developers, and marketers. The forum guides on matters of SEO.
