If you're a business of any kind that has stakeholders then at some point or another you'll find yourself in need of a press release. A press release is a means of disseminating information in the right way to the right people. So that you're able to tell the story you want to about what newsworthy event is happening in your business.
For this reason, it's an important
asset to have in your arsenal and something that you'll want to have on hand.
But a press release isn't a one-size-fits-all kind of thing. You'll need
different press release templates for different occasions.
If you'd like to learn more about
the 5 most common kinds of press releases that you'll come across, then
you need to see this guide. Read on for a rundown
of some examples of good press release for every big occasion.
1.
General Press Release
While one press release won't be fit
to cover every event, you'll still need to have a general press release
template in your back pocket at all times. Creating a general press release example
will enable you to modify it to get important information out fast when an
unexpected event occurs.
Here are some features your general press
release template should have. It needs to include your company’s logo, have
a headline and sub-headline, and be concise. You can have blank areas to
add in things like the date and whatever other specific information you need.
2. Unveiling
or Launch Date
This is, of course, the press
release you'll choose when you've got a new product on the horizon and you want
to reveal it to the press. It should roughly follow the above
formatting. Some crucial information to include is the scope of
the audience, the product's USP, the cost, and when and how people
can buy it.
3.
Special Events
A special event, in this context,
can refer to anything from a gala to a charity event to a sporting event or
concert. Again, the formatting for the general press release can be followed.
As well as the general information, you'll need to include information about
the event: what it is, when it's on, who'll be in attendance, and who is
encouraged to attend.
4. Business
Related News and Developments
The contents of this press release
will be a little different than the others, as it refers to news about your
business, rather than a new product or event. If you've made an exciting new
hire, restructured, or merged with another business, this will be the release
to include. Here, include whatever information you feel is relevant, what's
happening, when it happened, and how your company feels about the development.
5. Awards
and Special Achievements
Your company or one of your
employees being singled out for an award is certainly something to shout from the rooftops. This is
the situation in which you'll want to use this type of press release.
Obviously, you can state what the award is, but also why it's important to your
company and what it means in a broader context.
Create
Press Release Templates for Success
When you create press release
templates for different scenarios, you're helping to ensure that you'll never
be caught off-guard. Staying in control of your own narrative is the
foundation of any good public relations strategy and something that's
important for your business. If you're looking for more business insights,
check out the rest of our content now.
