There are over 30 million small businesses in the U.S, which shows companies must find creative ways to cut through the noise.
Although it sounds overwhelming, you
can take multiple angles to raise awareness of your brand name. But not every
method is created equal, so it's important to understand the basics first.
Perhaps you're struggling with raising brand awareness, and you're looking for
inspiration on the matter.
Sounds like you? Don't worry; you've
come to the right place. Here are five tips for getting your brand name out
there.
1. Start
a Business Blog
An essential way to promote your
business is by setting up a blog. Blogging is a popular method
for brand recognition as it solidifies yourself as an industry expert while
improving your chances of being found on search engines.
It's important to note you needn't
be a professional writer to produce great content; simply write articles based
on common queries customers have or valuable insights you may have.
2.
Create and Verify Your Google Business Profile
Another way to get your company name
out there is by verifying your Google Business Profile. This is what appears on
Google Map results and when customers nearby search for your business name. But
the key is to verify your account and fill in every field, so you rank higher
on search results.
3.
Promote on Social Media
4.
Print Business Cards
Work with a graphic designer to
produce business cards that you can hand out. Ask your loved ones to give these
out to their acquaintances and bring the business cards wherever you go. This
is especially important if you're going to trade shows or network events.
But, if you want to stand out
further, check these video business cards to create a winning first impression.
5.
Use Email Marketing
Email marketing is an underrated way
of directly communicating with customers and keeping them up-to-date with your
business. If you're struggling to build a subscriber list, add a pop-up
"sign up" box when customers browse your site and offer a 10% off for
an incentive.
Aside from promotional offers, you
can also send weekly newsletters or share a free ebook. This shows customers
that you care and have deep knowledge of your industry.
Get
Your Brand Name Out There Today
Hopefully, after reading this
article, you know how to advertise your brand name.
Start by creating a blog, optimize
your Google Business Profile, and promote your business on social media. You
should also harness the power of email marketing and hand out well-designed
business cards. Good luck!
Found this post helpful? Awesome! Then check out the rest of our blog for more tips and tricks.
