Worldwide e-commerce sales grew by more than 27% recently. Learning to create a sales funnel can steer you toward more profits and revenue.
Creating this funnel looks like an
art, but there are some very intentional and methodical steps that you have to
follow. We'll explain a bit more about sales funnels and how to get the most
from them.
Keep reading to learn how to build a
sales funnel that will make a difference.
Learn
the Parts of the Funnel
Start by knowing the main parts of
the sales funnel. As with an actual funnel, a sales funnel contains a top,
middle, and bottom.
Think of the top as the initial
attractor that draws people in. This part of the funnel takes some marketing
savvy and brings visitors to your website or physical location.
The middle part of the funnel is
when the sales pitches and other techniques are in play. These are the
techniques that your brand uses to try to convert sales by leveraging your
best features and navigating obstacles that prevent a sale.
The bottom of the sales funnel is
where sales conversions actually occur. It closes the transaction and you
collect money from a buyer.
Break
Down Specific Stages
Building a sales funnel also
requires you to break things down into specific stages. Within the different
parts of the sales funnels are several stages that lead people deeper down the
funnel.
These stages include explaining why
your products are an excellent opportunity, forming connection and engagement
with the customer, taking advantage of timing, navigating obstacles and
setbacks, and persisting through the finish line to close the sale.
Each stage will have different
assignments depending on your company and goals. Some sales companies might
cold call early in the funnel, while others might incentivize with a free
mini-course or e-book.
Put
Tools and Analytics to Use
Creating a sales funnel means using
the different tools and analytics that can help. There are plenty of digital
marketing tools you can use to conduct your research and monitor each part of
the funnel.
Look for a Sales Funnel Builder that
can assist you with every stage. This funnel builder lets you specifically hone
in on various elements and customize them however you'd like. It gives you
automated tools that work in your favor so that you convert sales without
missing out on any potential opportunities.
Work
With a Sales and Marketing Professional
Hire a sales and marketing
contractor that can help bring your funnels together. Professionals understand
how to create a sales funnel that minimizes mistakes and gets results.
They also use analytics and will
study performance metrics that lead to more sales and revenue.
How
to Build a Sales Funnel
Knowing how to build a sales funnel
will help you drive up your revenue. When you can hit every note with your
funnel, it'll make a difference with any of your company's goals.
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