Do I Need General Liability Insurance? How to Know For Sure

Insurance policies can be one of the most complicated and confusing parts of being a business owner. There are many different plans and policies to consider, and each one sounds necessary and important. 

Before you open your doors, you might wonder: Do I need general liability insurance? This is a common type of business insurance that many owners and operators require, but you might not know too much about it.

Today, we're covering what this type of policy includes and whether it's right for you.

What Does General Liability Insurance Cover?

General liability insurance is a policy that protects your business if bodily injury, personal injury, or property damage occurs on your premises. Other names for this type of policy include commercial general liability insurance and business liability insurance.

While these offenses might sound similar in nature, let's break down the subtle differences between them.

Bodily Injury

As the name implies, bodily injury occurs when someone experiences a physical injury to their body while on your commercial property. For instance, a visitor might roll their ankle on your sidewalk or a customer might slip and fall in your warehouse. 

Personal Injury

Personal injury is an attack on someone's character. It includes offenses such as libel or slander. If someone sues your company for making a defamatory statement against them, general liability coverage could protect you from a costly lawsuit. 

Property Damage

Property damages occur when an employee's actions cause any level of destruction to personal property.

For instance, an HVAC technician might slip and break a window at a customer's home. Or, painters might spill paint on a homeowner's carpet when working on a project. 

If these instances occur, general liability insurance can help cover the costs required to repair or replace the damaged item. 

Different Types of Coverage

There are many different ways that your general liability policy can kick in when you need to make a claim. 

This includes 

  • Covering the cost of property damages
  • Covering medical expenses for bodily injuries
  • Covering claim-related administrative costs 
  • Covering claim-related legal costs (judgments, court costs, settlements)

When you sign up for a plan, you'll work with your insurance agent to determine how much coverage you need. When you need to access those funds, you'll only be able to use up to that limit. 

What Does General Liability Insurance Not Cover?

Most general liability insurance policies are relatively comprehensive in nature. They can be applied to various types of claims, and keep you covered if a common accident occurs.

However, it's important to understand the types of claims that this policy will not cover. Let's take a look at some of the top ones. 

Commercial Vehicle Accidents

Did your employees get into an auto accident while driving for work? If so, only a commercial auto insurance policy can cover those related costs. 

Note that this type of policy usually only applies to company-owned vehicles. If you require your employees to use their own vehicles to perform work-related tasks, then you should consider hired or non-owned auto coverage, instead. 

Employee Injuries or Illnesses

If an employee gets hurt or sick while at work, you'll need a workers' compensation insurance policy, not a general liability one. This policy can help pay for their medical expenses, hospital stays, and rehabilitation costs.

Professional Mistakes

Did you make a mistake while performing a professional service for a client? For instance, you might miss an important deadline or fail to notice a critical mistake. 

To cover those costs, you'll need professional liability insurance. This coverage will kick in if a client sues you for such an error. 

Commercial Property Damage

If an incident results in damage to your own workplace, a general liability policy won't cover you. Instead, you'll need to invest in commercial property insurance. 

These policies usually cover the physical structure of your building, as well as any detached structures on your property and the business equipment within them. 

Claims in Excess of Your Limit

For a small business facing a major claim, one insurance policy might not be enough to cover the full extent of the damages. 

A commercial umbrella insurance policy can help you cover those super-expensive claims. This policy essentially extends the limit on your liability insurance coverage so you can claim a higher amount if required. 

Speciality Policies

In addition to the basic insurance policies described above, there are certain businesses and industries that require an insurance plan designed around their unique needs. 

For instance, leaders at religious institutions can choose to purchase different types of church insurance, which covers their special events, protects their physical property, and protects their administration against legal claims. 

Do I Need General Liability Insurance?

Now that we've covered what it will and will not protect, let's answer the most pressing question: Who needs general liability insurance?

In short, if you're a business owner, then it's smart to cover your company with this type of policy. In fact, some states will require that you have this coverage in place. 

Why is it so important?

If you're not currently embroiled in a legal battle, then you might not think too much about the price of legal defense fees, court costs, and settlements. 

However, the reality is that these expenses can quickly add up, and few companies have the cash flow available to pay for them out of pocket. 

As soon as someone files a claim against your company, you'll start racking up bills, with charges for services that include:

  • Legal counsel
  • Administrative work
  • Court secretaries 
  • Settlements or judgments

A typical general liability case can easily costs hundreds of thousands of dollars. Even if your company does have that cash on hand, it's unlikely that you want to spend it on these charges. 

Benefits of Investing in This Type of Insurance

If your state doesn't require your business to hold general liability insurance, it's still smart to invest in a policy. Here are a few reasons why.

Build Stronger Partnerships

If you work at a B2B business, there's a good chance that a potential partner could turn you down if you don't have a general liability insurance plan in place. This is because the risk of working with you would simply be too big.

If your business can't survive a liability claim, then you could be forced to shut your doors temporarily or even forever. That's a chance that most partners aren't willing to take. 

Protect Your Brand Image

If you have any type of business that's open to the public, you need to care about your brand image. Put simply, this is how your buyers or clients view your company. 

If your brand name is tarnished due to a high-profile, expensive liability claim, then it can be nearly impossible to recover from such a hit to your image. This policy can help you avoid such a setback.

This is especially the case if you use social media to promote your business in any capacity. If you handle a claim incompetently, it can spread like wildfire through these platforms. 

Peace of Mind

If someone filed a major claim against your company, would you have the resources on hand to cover yourself? Most small business owners don't have these assets in place.

If you eschew a general liability policy, you could be required to pay out-of-pocket for any type of property damage, bodily injury, or personal injury that affects your business. When you have coverage in place, you can rest assured that you won't have to do it alone.

How Much Coverage Do I Need?

As you prepare to buy a general liability policy, you'll need to provide your agent with a few important details. By sharing information about the size and scale of your company, you can help them understand the exact amount of coverage you need. 

These details include:

  • The type of business you operate
  • The number of employees you have
  • The geographical location of your business
  • Your state's specific insurance requirements 
  • How long your company has been in operation
  • Any existing insurance policies that you currently have in place

An insurance agent will use all of this information to determine your company's level of risk. In other words, how much of a liability will you be to insure? 

Protect Your Business With General Liability Insurance

Especially if your state doesn't require it, you might be asking: Do I need general liability insurance? 

While the answer hinges on a few major factors, the bottom-line answer is a resounding yes. This type of policy helps protect your company when accidents occur and you're the one held responsible.

It can keep your doors open, your brand intact, and your customers satisfied. It also helps you preserve valuable financial resources. 

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