According to one study, you only have 50 milliseconds to make a good impression on your audience. That's why it's important that your email marketing campaigns are designed effectively.
However, it can help to look at some
email for marketing examples. You're in luck!
Keep reading to discover a few
different types of email series you can send and learn what other companies
have done right.
Welcome
Email
When anyone signs up for your
website or email, you should send them a welcome email. You can design one
yourself, or have a company like binaryglyph.com help
you.
Regardless of which path you choose,
this welcome email gives you a good opportunity to make a good first impression
on a new subscriber. They're important in your online marketing strategy to let
people know that they signed up for something of value.
These types of emails are opened
often, so you should put a lot of effort into these emails.
The Wealth Front sends out a new
member email that will tell subscribers exactly what the business does and what
the subscribers will get through subscribing.
They start with a warm welcome to
the subscriber and then set expectations for what emails will come in the
future.
Newsletter
Emails
Newsletter emails are a great way to
get in touch with your subscriber at a deeper level. You can mold these to
communicate different things about your businesses, send announcements, share
trends, or communicate news.
You can also include a great call to
action (CTA) button that will convert people into your sales funnel.
Grammarly has a great newsletter
because they offer a personal experience of how people interact with their
service. They will send you a list of how many words you checked with their
software, and they'll also let you know where you rank in terms of other users.
Email
Preferences
You'll also want to email
subscribers and let them know that they can adjust their preferences.
As a good company, you should always
be evolving, and the customers will expect that their experience with your
company will change as well.
However, many people might not
expect to be kept in the loop with those changes. That's why ModCloth's email
preference email is such a good change of pace.
This could give customers a clear
communication channel, and make your business more transparent. This will also
set expectations for your communication standards moving forward.
Reminders
You'll also need to send out
reminder emails to your subscribers. Nissan sends a lot of great reminder
emails to customers whose car needs to go back for maintenance.
These automated emails are sent out
six months after a customer purchases a car in order to provide a coherent
experience.
However, these emails can also be a
gentle reminder to invest in your company's products and services. It will also
show your customers that you care about their business and what they could
bring.
Nissan's email is very minimalistic
to focus on the content. The copy of the email is also clear and concise so
that you can pull the customer into your sales funnel.
Re-engagement
Emails
Re-engagement emails are also great
to try and bring people back into your funnel when you couldn't convert them
the first time.
RunKeeper sends ut a good
re-engagement email to users. They use a friendly yet informational tone. They
also highlight any recent changes, in case the customer might want to try the
app again.
They also talk about different
benefits that are new, which might convince a customer to try using their app
again.
They also use personalized language
and talk directly to the customer.
Birthday
Emails
If you have a list of your
subscribers' birthdays, then you should send them a birthday email. This will
help improve your customer relationships, and you could also send out
promotions to your customers.
This could help people feel more
approving of your brand because you took the time to email them on their
birthday.
One example of this is from HDFC
bank. The layout and design of their emails are attractive and appealing. They
have birthday images and a description of the promo that they get to enjoy
because of their birthday.
Make sure that these emails stand
out in someone's inbox. You may even want to include "Happy Birthday"
in the subject line so people know what this email is about.
Questionnaire
You might also want to send a
questionnaire to gauge your customer's interests and feelings. This will also
help you get more information on your audience that you can use to send them
better emails.
There are many different brands that
do this, but you also want to make sure that you have a clean design. Make
these emails straight to the point, and you should use a friendly and casual
tone.
Make it sound like you're just a
friend reaching out to another friend asking for a quick favor. Also,
communicate how long it will take to fill out the questionnaire.
Discover
More Email for Marketing Examples
These are only a few different types
of email for marketing examples, but there are many different ones that you can
use to help your business.
At the end of the day, you'll need
to find a way to make these newsletters unique to your brand.
We know that marketing can be stressful, but we're here to help you out. If you enjoyed this article, explore our website to find even more articles just like this one!
