The long wait is over, and shoppers are returning to stores. The competition will be fierce to attract 85% of American consumers who say they are ready for the in-store experience again. So your retail counters need to welcome them back in the best atmosphere.
If you have been thinking about
upgrading your retail sales counters, now is an excellent time to learn the
best tips of the trade. Read this guide for the latest trends in providing a welcoming
customer experience to help your bottom line.
Lead
With Design
One of the critical elements of
creating an inviting environment begins with the first step over the threshold.
Customers need a clear space to adjust from the outside world into yours. Open
your entranceway so shoppers can gaze without pressure and sum up your
business.
Bulky retail display counters should
not impede your guests from viewing the entire store. Instead, use color to
help them relax into the atmosphere of your decor. Yet, using too much color
can detract from your desired effect.
Instead, a simple color theme lets
your product line do the talking. The biggest retail chains know how a single
color affects the subconscious. For example, Target knows that red invites
impulse buying habits.
Make
A Path
Studies show that most customers
entering a store for the first time will turn right to continue. Knowing how
customers’ minds work allows you to present a powerful image on the right side
of your shop. Use custom retail counters and wall displays to show off your
array of products.
Then as companies like IKEA
understand, create a path that takes your shoppers on a journey through the
entire store. Since most people turn right after entering, you can make a
counterclockwise trail around the store using display cases
and retail counters.
The feet will follow where the eye
gazes, so use striking displays at the end of aisles to lead the shopper through.
Most counters for retail stores can get moved for suitable positioning. Play
around with your store design until you find the best path your customers will
follow.
Make
regular Updates
While color plays an enormous role
in attracting shoppers, fresh designs will keep them returning. So retail
display counters must each present a unique image so that every section of your
store has something new to offer.
Of course, seasonal display cases
and retail counters encourage buying during specific times of the year. Yet,
you can use these same principles to introduce a new product line or promote a
sale event.
Retail
Counters Perform Much More With Planning
Display your products in the best
light with staging and artistry. When you use the elements that attract customers,
retail counters become an integral part of your display.
Customers are hungry for the real
shopping experience again. So invite them into a realm where the eye gets led
to view all your best offerings. Custom retail counters can help you create an
experience your customers will want to keep repeating.
If this article displayed some valuable insights for you, why not repeat the experience and come back for more excellent tips.
