Every year, more than 2.5 billion blog posts are published. Writing articles is an excellent tool, whether you own a business, are a freelance writer, or just enjoy writing.
Everyone is not a professional
writer, though, and there are many common article writing mistakes that you may
fall into.
To learn how to avoid them, keep
reading our guide below.
1.
Not Making Them Scannable
When writing regular blog posts, you
want to make your content scannable. This means the reader can easily locate
the information they came for, allowing them to scan through the article.
You don’t want to write long, dense
paragraphs. Instead, opt for shorter paragraphs, ranging from two to three
sentences.
You should include main headers,
subheaders, bullet points, and lists as much as possible. This cuts up your
article, making it easier for the reader to consume, whether on a computer or
mobile device.
2.
Starting Without a Hook
Adding a hook to your introduction
is one of the most important parts of writing articles.
This will grab the reader’s
attention and keep them interested in your article.
If you don’t have a solid hook, such
as using an interesting statistic or anecdote, the reader will move on to other
articles, possibly from another website. No matter what you’re writing about,
even if it is highly technical, prioritizing writing a hook is essential.
3.
Not Including a Call to Action
So you wrote your whole article, you
included a great hook and made it scannable, but forgot a call to action. You
may have lost the reader when it is most important.
Including a call to action can help
direct the reader to go where you want them to go.
If you own a business, this can lead
them to check out more of your products. If you have a blog, it can lead the
reader to view
more of your blogs. If you do nothing, then nothing will happen.
Use the advantage you have, and
write a killer call to action in the conclusion of all of your articles.
4.
Writing Irrelevant Topics
Choosing the correct topics for
articles is just as crucial as using proper spelling and grammar.
You should select topics that make
sense for you, your business, and your brand.
Don’t write just anything to rank
better, as you want to be drawing in the right customers. If you want to show
yourself as an expert in the industry, make sure to write articles that
surround that.
Your article titles and headlines
should demonstrate who your brand and business are.
You can search in Google to see what
the most relevant topics are in your industry and write about them. Make sure
to use keywords that are relevant, too.
Avoid
Making These Common Article Writing Mistakes
Writing articles is an excellent way
to improve your business’s brand and create more exposure. Many common article
writing mistakes can be made, but this guide can help you avoid them.
Be more aware, and make your
articles the best they can be with the help of this guide!
If you’d like to view more helpful
articles, browse through the sections on our blog!
