Animation is a new concept if we compare it with the production of videos. There are videos from the 20th century but animation got popular recently. Animated product videos have several benefits over stock videos. With no creativity constraint, any concept, idea or process can be explained. Today, you must have seen animations coming in almost every TV Commercial, Ads on Mobile, Billboard and everywhere.
Animated product videos give you complete control over
the final product.
Animation is the perfect medium for product demonstrations. Unlike live-action, animation allows you to control every video aspect, from the smallest details to the overall look and feel. This means you can create a product demo that is exactly what you want it to be without worrying about variables like lighting or location.
It's affordable and quick to make animated videos
A big advantage of animated product explainer videos is that they are relatively cheaper in comparison to live-action videos.
Why?
Because there's now a need to hire actors, create a whole set, or buy costly shooting equipment. Instead, a team of expert animators can swiftly complete the work.
In addition, animated videos can be created quite quickly. There's no need to set the equipment or set. Without actors, the time required to select the right people is also cut down. Hence, you can quickly produce high-quality animated videos
The versatility of animated product videos is endless
It is possible to use animated videos for a variety of purposes, from training new employees to showing how a new product works. An animated video can likely meet any of your needs.
You can use it for product demonstration and as well as for explaining your services. There are many options available for animated marketing videos. However, you should also consider the best theme for your videos to make them effective.
Animated Videos can be creative and have no real-world
limitations
With an animated video, there are no real-world limitations on what you can include in your final product. If you want to show your products being used in a certain way or demonstrate how they work in extreme circumstances, animation makes it possible.
Animated videos can boost conversions and sales.
Did you know the most-watched video on YouTube is centred around an animated shark?
Yes, you read that right. The Baby Shark Dance video has over 10 Billion views on YouTube. This number is enough to tell the efficiency of animated videos in engaging an audience.
In fact, due to their engaging nature, animated videos can even turn the cold audience into leads in mere minutes. The deep explanation that animated videos provide also urges customers to click on CTA and browse the website, ultimately converting viewers into customers.
Additionally, animated videos can convey complex information in a digestible format. The storytelling format of animated videos also helps marketers in selling products without seeming too sale-sy.
Finally, studies have shown that people are more likely to remember information presented to them in animation than in any other form. Using one could help ensure that potential customers remember your brand and what you offer.
Wrapping up!
To sum things up, animated product videos offer a number of advantages over live-action videos. They are more affordable and quicker to produce, and they give you complete control over the final product. Additionally, they are versatile and have no real-world limitations.
It is important to use animation when creating a product demonstration. From details to the overall design, you can control every aspect of the video.
Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn
