At a minimum, it's recommended that businesses spend between 1 percent and 10 percent of sales revenue on marketing. However, be sure that you're making the most of your budget.
While there are plenty of marketing
techniques and strategies out there, some work better than others for reaching
your ideal customers. You need to think outside of the box with your
marketing efforts and ensure that they're helping your business stand out from
the pack.
Here are 5 of the best marketing
tips to consider when building your business.
1. Give
Value First
While it may seem counterintuitive,
you need to get into the habit of giving value first.
It's a great idea to take an inbound
approach in which you'll educate your potential customers and provide
information to them through blog content and videos. Creating content can
improve your SEO and will bring more people to your site in a natural way.
By providing value first, customers
will be more likely to make a purchase later on.
2.
Launch Retargeting Ads
Another great way to get more
customers is to run retargeting ad campaigns. Using ads, you can retarget
people who have already shown interest in your products or services or visited
your website.
Some people may take an interest in
your products but fail to make a purchase initially. By using retargeting ads,
you can stay on the radar of these people and encourage them to make a
purchase later on.
3.
Sell on Social Media
These days, many social media
platforms have integrated e-commerce shopping tools. Instagram Shopping,
for example, allows businesses to sell products on Instagram directly.
Consider using social media shopping
tools to market your products and reduce the barriers for customers who want to
make a purchase. This can lead to more sales and can help you
differentiate your business from competitors.
4.
Use Contests and Giveaways
Another creative way to get more
sales for your business is to launch contests, giveaways, and events that get
attention and build excitement. When you host special one-time events
and make special offers, it can help to build excitement surrounding your business.
Consider launching some contests for
a holiday or a special occasion. This can help get the attention of your
customers and build interest in your products and services.
5.
Install More Signage
One of the best things you can do to
market your business is to get serious about signage.
Chances are that there is some great
space on your business premises that you're not making use of. Adding some new
signage that really stands out and grabs the attention of people passing by can
be well worth it.
If you're looking for custom
business graphics and signage in Atlanta, you might want to visit here now.
Building
Your Business With These Creative Marketing Tips
While there are many ways to market
a business, you should consider using the creative marketing tips listed above.
Using retargeting ads, selling products on social media, and installing more
signage are all great options to consider when growing your business.
Searching for more useful marketing advice and insights? Browse through our blog now to find more helpful business marketing tips.
