Up by 10% since 2015, 31% of Americans now claim to be online almost constantly. With this being the case, advertising your business online has never been more important.
If you're planning to get started
with digital marketing, you need to realize that it includes a lot of different
strategies and techniques. There are many types of digital marketing that you
can make use of to reach an online audience and start building a more
substantial web presence.
Fortunately, we're here to tell you
what you need to know! Below, we outline the most important types of digital
marketing for businesses operating in the digital era.
Search
Engine Optimization (SEO)
One of the more important types of
digital marketing that you should know about is search engine optimization
(SEO). When using SEO, you'll experience these benefits and
more!
SEO consists of techniques
and strategies that can be used to optimize a website. Combined, these
tricks of the trade make it more likely that search engines will understand it.
Using SEO will help Google recognize the value of your site's pages and make it
more likely that you'll get search traffic.
Adding keywords, building
backlinks, and improving website speed and performance are just a few ways to
improve your SEO and website rankings.
Content
Marketing
Content marketing usually goes hand
in hand with SEO. It consists of creating valuable content for your ideal
audience and distributing it online.
One of the best ways to do this is
to add a blog to your website and start writing quality content for
it. Great content allows you to target keywords and rank in search
engines.
By creating valuable content for
your customers, you'll be giving value to your customers first. As a result,
they'll be able to gain an interest in your business naturally and organically.
Search
Engine Marketing
Using SEO is a long-term strategy
that allows you to keep getting more web traffic over time. Using search engine
marketing (SEM) and running online ads, however, can let you get a lot of new
website visitors in a concise time frame.
While you'll need to pay money to
keep your ads running each day, doing so can help you get more website visitors
quickly and efficiently. It can also allow you to target your ideal audience
easily.
Social
Media Marketing
Social media is free to use, so it's
well worth building a strong presence.
With social media marketing, you'll
create business pages on platforms such as Facebook, Twitter, and Instagram and
will work to build an audience. Social media allows you to expand your reach
while staying connected with current customers and clients.
As a result, using social media can
be very effective for growing a business and getting more sales.
Email
Marketing
Email marketing has been around for
quite a while now but remains a powerful way to market your goods and services
online.
With email marketing, you'll collect
the emails of prospects and customers and will keep in touch with them through
their email inboxes. You'll have a direct line of communication with your
customers.
Using a lead magnet, adding sign-up
forms to your website, and getting email addresses during purchases are all
ways that you can collect customer emails and start staying in touch with them.
Mobile
Marketing
Like email marketing, many
businesses stay in touch with customers through SMS messages. SMS messages
have significantly better open rates than emails do. This means that SMS
marketing is a great way to stay in touch with customers directly.
There are other ways to market your business
on mobile devices as well. This includes using location-based marketing and
in-app advertisements.
Many people take their mobile phones
with them everywhere. This means that mobile marketing techniques can be
beneficial for reaching customers. They can be especially helpful for
local businesses.
Video
Marketing
Although blog content can be highly
effective online, video is actually the most popular type of content overall.
Fortunately, there are ways to use video to provide value to your customers and
market your business on the web.
Running online video ads can be very
effective for building your business. You can also use video content to nurture
your customers and leads over time while educating and informing them.
Remember to consider the stages
of the digital marketing funnel when creating video content. This will help
ensure that your videos effectively move customers through the buying process.
Influencer
Marketing
Influencer marketing has become very
popular in the past few years and will likely continue to grow more as time
goes on.
For a long time, businesses have
used partnerships with celebrities to promote products. In the age of social
media, this trend continues but with social media influencers instead.
Companies can partner with influencers of all sizes to get their products and
services in front of more people.
Many influencers have loyal
followers on social media sites such as Facebook, Instagram, TikTok, and
YouTube. Because of this, influencer marketing can be a great way to promote a
product, service, or brand.
Understanding
the Types of Digital Marketing Techniques
If you want to start building your
business online, you should understand the different types of digital marketing
that you can use. SEO, social media marketing, email marketing, and influencer
marketing can all help build a thriving business.
Are you searching for more useful digital marketing tips? Then, read through our blog to uncover more helpful marketing guides.
