Recent statistics show that more than 70 percent of small businesses have a business website. Regardless of the focus of your business, a web presence is essential for contact information and to detail your services, products, and mission. A web presence online also reaches an untold audience!
Several ways a business website can
increase sales, including using search engine optimization and enhancing social
media. Moreover, your website can also showcase
testimonials.
Here's more on the three ways a
business website can boost sales.
1.
Search Engine Optimization
Search engine optimization, or SEO,
allows you to establish your business as an expert in your field. You can fill
your business website with articles and blogs about various topics in your
industry. With original content on your website online, customers and clients
will look to you for the latest information.
Think about it. People no longer go
to the phone book to search for a product or service; they head to their
computer. As a business owner, you must know how to attract those
customers.
What
is SEO?
Part of the SEO strategy is learning
the most popular words and phrases people search for when looking for
information in search engines. You then use those words and phrases
throughout your copy. Thanks to technology, your website gets ranked highly in
internet searches.
For example, articles such as 'why
your trucking business needs social media' or 'how internet marketing can help
your trucking business' will bring clients to your website. Your web
presence will give tips and advice. Soon, EZ Freight Broker Trucking Websites will see an influx in web traffic.
Backlinks
Soon, others will notice your
expertise and use your articles on their websites, creating a backlink. You'll
begin to notice web traffic coming from businesses and blogs.
A higher quality blog helps you rank
higher in internet search engines.
Other
Reasons Why SEO is Important
SEO also reaches multiple audiences.
For example, your trucking marketing business may reach both truckers and
freight brokers. You can reach both audiences with the right keywords in one
SEO effort.
SEO helps you build trust and
credibility. Because your website never 'closes,' you can offer advice
24/7.
And, as words and phrases change,
you can update your website immediately! You can even use analytics to help
figure out where your web traffic originates and adjust your strategy.
You can also easily see your return
on investment. SEO also helps you remain competitive.
2.
Social Media
Seven in ten Americans use social
media daily. In fact, more people will likely see your social media accounts
before they visit your website. You miss the boat if social media is not part
of your website strategy!
Social media is a great lead
generator. People who might be interested in your product or service will scan
a picture or phrase on your social media but then click to get to your website.
This is your opportunity to help close a sale or help others gain interest in
your product or service.
First, putting all your social media
handles on your website is essential. Make them highly visible and easy to
find. Also, put a social media feed on your website so people can see your
latest posts.
Link articles, blogs, and other
information from your social media accounts directly to your website. This
helps to increase traffic and takes people back to the main page, where they
can find your contact information and even more information.
Don't forget high-quality photos and
videos for your social media accounts and website! Fuzzy, unfocused images only
make things a mess. If you must, use a professional for the best results.
Also, be sure the content on your
website is easy to share on social media. For example, visitors to your site
shouldn't have to look hard to discover how to share. It should be
instantaneous!
Social media encourages conversation
and makes your website more interactive.
Content on social media, such as
pictures and videos, can go viral and reach untapped audiences. When the
national media pick up your posts, your website can see untold numbers. The
more creative you are about your social media content, the more traffic to your
website.
3.
Testimonials
Customers with great experience with
your product or service will want to discuss it publicly. Why not capitalize on
their experience and use these testimonials for your website? Some of the best
advertisements to boost sales come from testimonials because they are real
people.
Testimonials make you more
believable and increase your trust. You will convert more people to your
product with these types of pitches. Simply put, people are more
relatable.
There are several ways to display
testimonials on your website, including videos and written copy.
Videos are great because they show
emotion, reaction, and facial expressions. You can watch someone laugh or cry.
Videos also help tell a story with additional pictures and background music.
A video can be expensive to produce.
Although many smartphone cameras have simple editing software, you might have
to hire a professional. However, you can use the videos in multiple places, and
they typically have a long shelf life.
Written copy is far less expensive
but lacks intimacy. You won't get the same emotion or reaction from words on a
screen (or page).
However, testimonials can easily be
attached to your social media accounts. You'll gain additional exposure when
you have people talking about the positive aspects of your business.
You can also integrate testimonials
into any marketing strategy, including email marketing.
Three
Ways a Business Website Increases Sales
A business website can increase
sales, including search engine optimization, social media, and testimonials.
Using these strategies effectively can help boost your bottom line and increase
your sales. Diversifying your range of abilities to use your website will only
attract more potential customers.
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