Did you know that on Airbnb, nearly 25% of guests booked stays of 28 days or longer?
Airbnb
is now a household name in the lodging industry and it continues to grow. The
platform boasts over 4 million rooms across more than 81 thousand listings.
Many
people continue to use Airbnb because of the close attention to detail given by
the hosts. The stay is always customized to the guest's liking, making it a
more enjoyable experience.
If
you're an Airbnb host, how can you increase your bookings? Here’s how to get
more bookings on Airbnb.
1. The Power of Reviews
As
a host on Airbnb, one of the most important things you can do to increase
bookings is to encourage your past guests to leave you a review. Studies have
shown that hosts who have at least 10 reviews see a significant increase in
bookings.
There
are a few things you can do to encourage your guests to leave you a review.
The
first is to simply ask them. Many people are happy to leave a review if they
are reminded to do so. You can also offer an incentive, such as a discount on
their next stay or a small gift.
Another
way to increase the number of reviews you have is to respond to all of your
reviews, both positive and negative. This shows that you value feedback and are
willing to make changes based on what your guests have to say.
Finally,
make sure that you are actively promoting your listing. Include a link to your
Airbnb listing in your email signature and on your social media profiles. You
can also mention your listing in blog posts or articles you write.
2. Creating a Listing that Stands Out
Airbnb
is a great way to meet new people and earn some extra income. But with all
those listings out there, how can you make yours stand out and get more
bookings?
Here
are some tips on how to create an Airbnb listing that will make your Airbnb
property management shine:
Write a Compelling Description
Your
listing description is your opportunity to sell your space to potential guests.
So make sure to write a clear and concise description that highlights the best
features of your property.
Set the Right Price
Price
is one of the most important factors in getting bookings, so make sure to set a
competitive price for your listing. Use Airbnb’s Price Tips tool to see what
similar properties in your area are charging.
Choose the Right Airbnb Category
There
are a number of different Airbnb listing categories, and it’s important to
choose the one that best represents your property. Selecting the wrong category
could result in your listing being less visible to potential guests.
Offer Amenities and Services
Guests
are looking for more than just a place to sleep when they book an Airbnb. They
want a complete experience. So make sure to offer amenities and services that
will make their stay more enjoyable.
3. Captivating Photos
One
way to achieve this is by taking captivating photos that will make your listing
stand out. Here are some tips on how to take quality photos that will help you
get more bookings:
Use a Good Camera
This
may seem like a no-brainer, but using a quality camera will make a big
difference in the quality of your photos. Smartphones have come a long way in
recent years, but they still can’t quite match the quality of a professional
camera.
Pay Attention to Lighting
Lighting
is extremely important in photography, and it can be the difference between a
good photo and a great photo. When taking photos of your Airbnb listing, make
sure to take them during the day so that the lighting is good.
Get Creative With Your Angles
When
taking photos of your listing, don’t be afraid to experiment with different
angles. Get creative and try to capture your listing in a unique way.
Edit Your Photos
There
are a number of editing software programs that you can use, such as Adobe
Photoshop or Lightroom. Even if you’re not a professional photographer, you can
still use these programs to improve your photos.
Hire a Professional Photographer
If
you really want to take your listing photos to the next level, you may want to
consider hiring a professional photographer. Professional photographers know
how to take advantage of lighting and angles to create stunning photos.
4. Flexible Pricing
If
you manage an Airbnb property, you understand how important it is to keep your
calendar full. Consider the time of year, your location, and your Airbnb
occupancy rate.
In
general, prices are higher in the summer and in popular tourist destinations.
If you're in a location that isn't as popular, you may be able to get away with
charging less.
Take
a look at your competition. How do their prices compare to yours? If you're
significantly higher, it may be time to lower your prices. However, if you're
already in the lower price range, you may want to consider raising your prices
a bit.
Be
flexible with your cancellation policy. If you're able to be flexible with
cancellations, you may be able to attract more bookings. However, if you're not
able to be flexible, be sure to state that in your listing.
5. A Welcoming Host
Another
way to get more bookings on Airbnb is to be a welcoming host. Be sure to
respond to guest inquiries quickly and be available to answer any questions
they may have.
It's
also a good idea to leave a welcome note or gift for guests when they arrive.
This will make them feel more welcome and comfortable in your space. Learn more here
to know about Airbnb management.
How to Get More Bookings on Airbnb in a Nutshell
If
you want to get more bookings on Airbnb. Here are five strategies on how to get
more bookings on Airbnb that you can use.
Creating
a great listing, having great reviews, and offering discounts. Also being
responsive, and using promotional tools. Try out these strategies and see how
they can help you get more bookings and become a successful Airbnb business
owner.
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