Did you know that that United States Postal Service handles around 500 million pieces of mail every single day? Plus, FedEx and UPS deliver around 34 million packages total. With so much mail and so many packages, it is important to take pride in your company's product packaging.
Our guide below will go over the
reason that product packaging is important and shouldn't be taken lightly. Read
on to learn more.
Protection
One major reason to choose the best
packaging for your business products is to protect the contents from being
damaged during transaction. Think about everything that can happen between transportation,
storage, and moving the package from person to person. Your packaging is the
only thing that will keep your product intact during the entire delivery
process from beginning to end.
For example if you have glass bottles wholesale that you are shipping out, you will have to be extra
careful to ensure that they don't break in transaction.
Attractiveness
People are paying more and more
attention to how a product looks when they receive it. If they find the
packaging attractive enough, they are highly likely to snap a picture and share
it on their social media. This will give your company more exposure without
paying for extra marketing.
Also, if the packaging is
attractive, those clients are more likely to make a purchase from you again
because nice packaging has an effect on peoples buying decisions.
Sustainability
With more people paying attention to
the carbon footprint they are making, recyclability and re-usability in product
packaging will go a long way. The more sustainable a person perceives your
packaging to be, the more positive impact it can bring to your overall
sales.
Usability
Customers will also pay attention to
how easy it is to open and close the packaging you put your products in. The
more user-friendly the packaging is, the happier you will make your customers.
If a customer can easily open and fold the packaging after taking out their
product, the more satisfied they can become because they can either recycle or
reuse the packaging in the future.
Stand
Out
Last but not least, product
packaging can help your business stand out from your competition. Many
companies do not put much effort or thought into their packaging because they
feel it's not important since it ends up in the trash anyway. The truth is that
this can truly differentiate you from your competitors.
The style, fonts, and colors you
choose can easily help your product stand out when a customer receives
it.
Ready
to Level Up Your Product Packaging?
Now that you have our top reasons to
improve your product packaging, you can evaluate how your current
packaging is and see where it can use some improvements. Remember that your
packaging is the main factor in getting your product into the hands of your
client with zero issues.
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